Why The Pros Love Japow

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Ive been fortunate enough to work on film and photo shoots with some of the best pro skiers and snowboarders on the planet.

While stemming from unique backgrounds and influenced by different riding styles, one common topic always tends to come up during our trips- Their love for Japow and the overall Japanese travel/culture experience.

As the snow begins to stack up in Japan and Instagram is flooded with dreamy images of deep Japowder aka Japow, I reached out to some of the pros to get their perspective on riding in Japan and why they are Japow obsessed.

sage japow
Culture, hospitality and of course japow makes the journey to Japan the perfect ski experience for Sage. Photo Credit: Mark Welsh

Japan is the perfect combo of a ski experience. It's got the dreamiest snow, generally deep and consistent, paired with amazing hospitality and culture.

snowboarding japow
January to February - Constant snowfall and waist deep blower powder days. This is Japow.

Japanese culture is rich in kindness. Every time I visit I feel an overwhelming sense of gratitude to be a visitor in a culture with such good food, epic champagne powder and seeing the unique style in the mountains. One of my favourite memories is of this RAD bar in Hirafu, a little whiskey bar where you have to duck into a freezer door to get in to this cozy little space. We’ve been back countless times and just called it fridge door bar but I think the name is Bar GYU. Also, I loved seeing the monkeys in Nagano area and taking a relaxation break after shredding in all the onsens. Goryu was a favourite resort as well as the side country in Kiroro. There is so much to do in Japan and also you can’t forget to stop in Tokyo for a few days to check out the shops, scenes, food and people. I can’t wait to go back!

snowboarding deep japow
Bryan Fox snowboarding deep Hokkaido japow. Photo credit: Mark Welsh

Imagine skiing amazing perfectly spaced deciduous trees with snow that is the fluffy and light, accessed by a chairlift. After lapping this to your heart is content, come down and immerse yourself in the amazing Japanese culture of amazing food and the best part of the day the onsen.

japow days in Hokkaido Japan
Chris Benchetler loves spending his Japow days in the canopy of the Rusutu trees. Photo credit: Oskar Enander

Japan is full of culture, kind and respectful people, deep pow, inspiration, and some of my fondest memories. I hope to go back every year for the rest of my life, which is unrealistic, but always good to remind myself of how much I love it over there.

skiing japow
Chris Benchetter taking flight in Japan. Photo credit: Oskar Enander
Japanuary Japowder
Blue skies on a Japanese powder day. Pure bliss. Photo credit: Mark Welsh

How to Snowboard and Ski Japow

You wouldn’t be here if ideas of the perfect Japan powder trip weren’t keeping you up at night. Dive in deeper before planning your dream japow trip this winter. Discover when and where to go and how to make it all happen.

Here are some useful links to get you started.

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